The Bachelor of Arts in Communications degree addresses the rapid development of clearly articulated employer needs in digital technologies that have resulted from the unprecedented media convergence in technology, economy, and structure.
Using an integrated program model, this degree branches outside the traditional communications curriculum and draws from appropriate courses in the disciplines of information sciences and technology, arts and sciences, English, and business.
The program offers two options: Journalism and Corporate Communications. Both options require students to develop strong written and verbal communication skills and include a strong emphasis on digital-age technology such as the Internet.
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Some job titles graduates in the Bachelor of Arts in Communications program could hold include those in the following areas:
Institutional Communications and training (corporate, government and non-profit organizations)
- Director of Communications
- Director of Media Relations
- Desktop Publishing Specialist
- Public Relations
- Speech Writer
- Training and Development Manager
- Video/Multimedia Editor
Publishing (magazines, newspapers, newsletters, online communications)
- Managing Editor
- Staff Writer
- Copy Editor
- Editorial Assistant
- Circulation Manager
- Web Master
Corporate Communications Specialists
- Account Executive
- Broadcast Producer
- Media Buyer
- Production Manager